Pool Pro Pricing Guide: Are You Charging Enough?

Prices are shifting, chemicals are spiking, and margins get squeezed fastest when your billing model hides the true cost of service. We unpack the 2026 State of the Pool Service Report from Skimmer and turn its data into moves you can make this week—clear regional benchmarks, smarter billing, and a simple plan to stop giving away chemicals.

For the full Skimmer 2026 Report:  https://hubs.la/Q03_zvF80 

We start with the numbers: average monthly service near 225 dollars in key Sunbelt markets, plus common rates for openings, closings, filter cleaning, and salt cell maintenance. Then we dig into why 76 percent of companies still prefer monthly billing and how it quietly stabilizes revenue compared with per stop invoicing. From there, we map a practical transition to a hybrid chemical model: tablets and shock billed to the client, specialty chemicals as pass-throughs, and a small maintenance dose included so most invoices stay steady while heavy-use pools pay their way.

Cash flow gets a boost with deposits on repairs and installs. You’ll hear why a 50 percent deposit or set booking fee reduces cancellations, funds equipment purchases upfront, and shortens the money gap on bigger jobs. We also share where pros are sourcing—Pool Corp and Heritage remain dominant thanks to price and availability—and how brand ecosystems differ by region, with Pentair leading in many Sunbelt markets and Hayward stronger on the East Coast.

We close with easy, low-friction price adjustments customers rarely fight: inch filter cleanings toward triple digits, align salt cell service with market averages, and keep monthly rates competitive for your area. If you want a resilient pool business, use data to guide your pricing, make billing transparent, and remove the profit leaks hiding in chemicals. 

• Regional price benchmarks and what they mean
• Monthly billing versus per stop billing trade-offs
• When and how to charge for chemicals
• How to phase in tablet and shock billing
• Deposit policies that reduce risk
• Supplier and brand preferences shaping margins

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