
About this episode
Ever had a moment that hit you like a gut punch and forced you to rethink everything? In this episode, I share a recent reality check that completely shifted how I look at pricing, growth, and positioning in business.
After posting a job opportunity and getting unexpected feedback, I was forced to confront a hard truth: I was underpricing my services—and holding my business back because of it. This episode dives into the behind-the-scenes breakdown that opened my eyes and the mindset shift every business owner needs to grow.
In this episode, you’ll hear:
- The real reason underpricing is hurting your business growth
- How to break down your pricing to uncover hidden gaps
- Why you need to price for where you’re going, not where you are
- The importance of factoring in marketing, overhead, and commissions
- How raising your prices can lead to better clients and פחות burnout
If you’ve been hesitant to raise your prices or unsure how to structure them, this episode will give you the clarity and push you need.
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