Powerful Personalisation: James Taylor on Building AI-Driven Experiences
About this episode
In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech.
James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers.
At the heart of the conversation is James’s passion for creating personalised, data-driven experiences that enhance the way people discover and shop online. He also offers practical insights for anyone building or scaling a tech-driven business.
Get every episode summarized
Each time Life in Digital publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Life in Digital
The She Suite: Chasing Growth, Taking Risks and Making Moves with Hannah Baker
Life in Digital
Tech by Design: Powering the Modern Agency with Ben Foster
Life in Digital
Programmatic Reimagined: Rebuilding Trust Through Transparency with @Curate's R...
Life in Digital
Connected Performance: The Next Era of Marketing with Criteo’s Todd Parsons
Life in Digital