About this episode
Mark Sisson made a big bet on mayonnaise, and won: four years after launching his Paleo-friendly condiment company Primal Kitchen, he sold it for $200 million. He succeeded partly because he drew lessons from his previous failures and accomplishments - as a marathon runner, Ironman triathlete and coach, frozen yogurt proprietor, sports supplement founder, TV show host, and Paleo book author. But Mark’s biggest business came at an age when most people contemplate retirement. He developed a recipe for avocado-oil based mayonnaise, then added ketchups and other condiments. After Primal Kitchen was sold to Kraft Heinz Corporation in 2019, Mark launched a totally new business: minimalist shoes.
This episode was produced by Casey Herman with music composed by Ramtin Arablouei.
It was edited by Neva Grant with research help from Melia Agudelo.
Our engineers were Gilly Moon and Maggie Luthar.
You can follow HIBT on Twitter & Instagram, and email us at [email protected].
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time How I Built This with Guy Raz publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from How I Built This with Guy Raz
Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 M...
How I Built This with Guy Raz
Advice Line with Kip Tindell of The Container Store
How I Built This with Guy Raz
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
How I Built This with Guy Raz
Advice Line with Ben Goodwin of Olipop
How I Built This with Guy Raz