Proving Your Impact: How Nonprofits Can Use Data to Tell a Better Story

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In this episode of the Nonprofit Hub Radio Podcast, host Meghan Speer sits down with Matthew Courtney, principal consultant at Courtney Consulting, to explore how nonprofits can use program evaluation to strengthen funding applications, prove impact, and improve programs. Drawing from his own experience as a former nonprofit founder, Matthew shares hard-earned lessons about the importance of collecting and analyzing data—beyond just counting participants—to tell a compelling story of real change. He offers practical tips for starting from scratch, making data collection automatic, and creating a culture of continuous improvement that funders trust. Whether you’re a small or startup nonprofit or a seasoned leader rethinking your evaluation strategy, this conversation will help you see data not as a burden, but as a powerful tool for sustainability and growth.

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