Public Relations for C.S. Lewis, J.R.R. Tolkien, and Dorothy Sayers, with Christie Kleinmann

Have you ever thought about becoming a brand expert for C. S. Lewis or J. R. R. Tolkien? On the one hand, these seem like authors who need no introduction. On the other hand, how many people today really know the work of these towering 20th Century authors, beyond what made its way onto the silver screen? And what about one of the authors closely associated with them – Dorothy Sayers – who is far from well known in the general public but whose work is of similar creative and literary quality with her more famous friends and interlocutors?

Maybe you haven’t ever thought about launching a public relations campaign for one of these authors for the sake of a modern audience of young adults, but my guest today has. She is Christie Kleinmann, Professor of Public Relations at Belmont University in Nashville, Tennessee. Professor Kleinmann is one of a dozen fellows in our second annual cohort of the Inklings Project, run out of the McGrath Institute for Church Life. Along with the other eleven fellows who come from colleges and universities across the United States and in four foreign countries, Professor Kleinmann developed and offered a new course this spring that draws the work of the Inklings into her own area of expertise: strategic public relations. The students in her course were divided into three semester-long groups, which each took as their “clients” one of these three Inklings: Lewis, Tolkien, and Sayers. 

Today, Professor Kleinmann joins me to talk about the project of her course, the relevance of the Inklings, and the creativity of her students.

This is the first of a two-episode set. The second episode will feature three of Professor Kleinmann’s students, one from each of the three Inklings groups. 

Follow-up Resources:

• Learn more about The Inklings Project. Interested in applying as a fellow for 2026–26? Check out the call for applications here (due July 1, 2025). 
• Check out the Dorothy Sayers Instagram account from the Sayers group in Prof. Kleinmann’s course.
• Check out the C. S. Lewis Instagram account from the Lewis group in Prof. Kleinmann’s course.
• Check out the J. R. R. Tolkien Instagram account from the Tolkien group in Prof. Kleinmann’s course.
• Find syllabi from Inklings Project fellows in our free syllabus repository.

Read and subscribe to the “Inklings Quarterly.” 

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