Qlik Connect: James Fisher On Turning AI Into a Business Strategy

What does it really take to move beyond AI experimentation and build something a business can rely on?

Recording live from Qlik Connect, I sat down with James Fisher, Chief Strategy Officer at Qlik, to unpack what's actually changing as AI moves from hype into real-world execution. Because while many organizations have spent the past few years exploring use cases and running pilots, the harder challenge is now in front of them. Turning that early momentum into something scalable, governed, and aligned with business outcomes.

 

In our conversation, James offers a candid view of where companies are getting this wrong. He describes a period of what he calls "AI madness," where everything became a potential use case, but very little translated into measurable value. Now, he sees a shift toward more focused, outcome-driven thinking, where success depends on understanding the user, the data, and the specific problem being solved.

One of the most thought-provoking moments comes when James challenges the idea of having an AI strategy at all. Instead, he argues that AI should be embedded directly into the broader business strategy, shaping how decisions are made, how processes operate, and how organizations compete.

We also explore the realities that many businesses are only just beginning to face. The complexity of data access and governance, the growing pressure around cost and sustainability, and the risks of vendor lock-in in a rapidly evolving AI ecosystem. James shares why openness and flexibility are becoming critical, and why some of the same patterns seen in previous technology waves are starting to repeat themselves.

So as organizations look ahead to the next 12 to 24 months, what will separate those that successfully operationalize AI from those that remain stuck in cycles of experimentation? And are we focusing too much on the technology, and not enough on the business problems it's meant to solve?

Join me for a grounded and strategic conversation from the heart of Qlik Connect, and let me know your thoughts.

Are you still experimenting with AI, or are you starting to embed it into the core of how your business operates?

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