Radically Different: Specializing Your Business With Category Design

Tired of blending in?

My guest is John Rougeux with Category Design Advisors

In this episode, John breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’ We also talk about overcoming the perceived risk of specializing your business, the symptoms in your business of needing a more intentional category strategy, and much more. 

The resources mentioned in this episode are:

- 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat: https://categorypirates.substack.com/p/8-category-levers-how-to-build-a

- Office Hours for Category Design Advisors: https://www.categorydesignadvisors.com/book-office-hours/

- Category Pirates: https://www.categorypirates.com/ 

- “Play Bigger”: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619 

Connect with John: 

- Email: [email protected]  

- LinkedIn:  https://www.linkedin.com/in/johnbrougeux/ 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

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