Rails founder Jeff Abrams on 'cautiously moving forward' with physical retail expansion

When Jeff Abrams launched L.A.-based fashion brand Rails in 2008, he couldn’t have predicted the demand for comfortable clothes in 2020. The cashmere-like shirts that the line started with is now driving exceptional sales for the company. “We actually grew over the course of this year,” Abrams said on the Glossy Podcast. To date, Rails has generated over $500 million in retail sales and increased topline revenue and profitability every year since launch. “When Covid came around, we were top-of-mind for people; we [provided] a natural transition into the changing fashion environment.” Though sales of women’s button-downs drove nearly 100% of the business in its first 5-6 years, Rails has since slowly expanded to other categories that can serve as the “top-half” of denim, like T-shirts and “cozy” sweaters, said Abrams. More recently, it’s also introduced bottoms and dresses. It launched a men’s line in 2017. “It’s now very much a full lifestyle collection,” he said, noting that a denim line is set to launch in the fall. Abrams also discussed the brand’s expansion via international markets and physical retail.