Ralph Lauren Rewrites Retail Strategy | Raleigh News

Ralph Lauren is shutting down its Freeport, Maine outlet — just one of many closures as the brand strategically downsizes its retail footprint to focus on luxury. After closing six North American and three European outlet stores, plus dozens of concessions, they’re pivoting toward fewer, higher-end standalone Ralph Lauren locations. This “Next Great Chapter: Drive” strategy aims to restore exclusivity by pulling back from discount channels and emphasizing full-price, premium merchandise — and it’s paying off: revenue and sales are up, perception is stronger, and the brand is building a more luxurious future, one curated store at a time.

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