Rams Readers: Sparking Literacy with Football Fun

The Los Angeles Rams Rams Readers program, launched in 2022, has become a significant literacy initiative, reaching over 42,000 elementary students across 150+ schools in 30 districts. The program, centered around their kids book Ride with Rampage, has conducted over 200 assemblies, including 174 in LA, and distributed 42,000 books. The Rams Reading Challenge, now in its second year, engaged 4.8 million minutes of reading in 2025, doubling the previous years total. The program also collaborates with educators, nonprofits, and community events to promote reading and education.

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