Ranking Higher: Apple Podcast SEO, Spotify Video Data Plus Alix, Alex & CHD Drama

Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows.

Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs.

Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption.

Follow us on YouTube!

• Captivate's YouTube Channel
• The Audio-To-Video Roadmap with Greg Willits
• The Audio-To-Video Roadmap with Mignon Fogarty

Links to interesting things from this episode

People & Shows

• Call Her Daddy
• Alix Earle - Hot Mess
• Grammar Girl - Mignon Fogerty
• Rosary Army - Greg Willits
• Tropical Podcasting
• Roger Wilmut

Apps & Technology

• Alitu
• The Podcast Host

Links and Things

• Alitu and The Podcast Host Have a New Home
• The Music DNA of Podcast Search: Why Apple and Spotify Still Rank Like Record Stores | PodSEO Blog
• Spotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data Shows
• AdTech Has Mispriced YouTube And Audio Is Why | by Alan Ronis | Apr, 2026 | Medium
• Roger Wilmut - Wikipedia
• Elsie on Que Esta Pasando en el Podcasting from Tropical Podcasting

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.

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