[Re-Release]: How To Write A Sales Page From The Bottom Up

Did you know that landing pages fail almost at the headline stage?

We're all told to create landing pages. So why do they fail?

The answer, it seems, can be found at any international airport. When planes land, they don't land all at once. They land one at a time. Yet on a landing page, we scrunch the issues together. We throw everything at the page. That's a mistake. And this episode tells you why it's a mistake and how to fix it.