[Re-Release] Risk - How To Overcome The Hesitation Factor

If you were to boil down marketing to a single word, it would be "risk".

When a client is ready to buy they still hesitate. Even when there's a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do clients seem to back away at the last minute?

Click here to read: How To Overcome The Hesitation Factor
https://www.psychotactics.com/elements-of-risk/