Real Connection Wins When Marketing Gets Noisy w/ LK Whitney

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You can’t fake a great live experience, and you definitely can’t fake what people remember after they leave. We sit down with Laura Kate Whitney, founder and chief experience officer at Goodco, to talk about what it really takes to build experiences that feel personal, meaningful, and worth showing up for in Charleston and across the Southeast. 

Laura Kate shares the behind-the-scenes story of her long relationship with the Charleston Wine and Food Festival and how the festival’s mission has grown from filling hotel rooms to shining a spotlight on hospitality pros and reinvesting in the next generation. We also unpack how event planning and experiential marketing changed after the 2008 financial crisis, the rise of social media, and COVID, and why more brands now want smaller, deeper moments instead of pure scale. 

If you’re a marketer, founder, nonprofit leader, or anyone producing corporate events, you’ll love her framework for moving beyond impressions to create imprints, real touch points that leave a memory. She also gets practical about entrepreneurship: setting up a CRM, protecting cash flow when invoices run late, and using SCORE mentoring for accountability when you feel like quitting. 

Plus, there are two wild crisis stories involving flood water, lost venues, and last-minute pivots that somehow still end in a win. Subscribe for more conversations with the people shaping Charleston, share this with a friend who plans events, and leave us a review with your biggest event lesson.

The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center.

On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds.

HarborEC.org

Join Camp Happy Days on Saturday, September 19th for Happy Steps, a 5K run/walk on Sullivan's Island in honor of Childhood Cancer Awareness Month. The race starts and finishes at The Island Club, where we invite you to stick around for the afterparty featuring food, drinks, raffles, auction items, music, and race awards — all benefiting Camp Happy Days and the children and families we serve. 

https://www.camphappydays.org/happysteps

How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: ‪SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, 

Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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