
Rebuilding Willow Creek Springs
About this episode
A hacker didn’t just break our website. They took it over, and that was the wake-up call to rebuild Willow Creek Springs from the ground up while keeping orders moving for the people who rely on our natural skincare and herbal remedies. Joe shares the real timeline: decades of small-batch formulation with Liz, an early run at CBD work before most people knew what it was, then the double hit of COVID disruptions and a two-year cancer recovery that forced the business to slow down and reset.
We get practical about what’s changing right now: moving to a new web host, rebuilding two sites in a simpler way, and opening up easier access while we transition. We also explain how our wholesale pricing tiers work, why we’ve chosen not to raise prices even as costs climb, and what it means to run a for-profit business without turning it into a hype machine. If you’re interested in clean ingredients, fair pricing, or how a small wellness brand survives modern chaos, you’ll recognize a lot of the trade-offs.
We also talk formulation and accountability. A new nasal spray test batch sparks online “snake oil” comments, so we break down how we think about ingredients like colloidal silver and ozonated glycerin, why we avoid harsh preservatives, and why we stay strict about disclaimers: these products are not FDA approved and we don’t make health claims. Finally, we connect the dots to Gardens of Hope, our nonprofit home garden project, upcoming wellness event plans, and white label options for entrepreneurs who want to build their own brand with trusted production.
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