Red Lobster’s Smart Shrimp Comeback | Raleigh News

Red Lobster’s legendary Endless Shrimp is back — but this time, it’s smarter, more controlled, and designed to actually profit. Gone are the days of unlimited shrimp; now it’s a dine-in-only deal priced between $24.99 and $29.99, featuring new twists like garlic bread-crusted shrimp and coconut shrimp. After nearly going under due to the financial hemorrhage caused by the old promotion — which reportedly cost tens of millions — Red Lobster is rebuilding with strategy: limited portions, happy hour drinks, and seasonal cocktails like the Fire & Tide Margarita. They’re betting customers still crave that value, while ensuring the bottom line doesn’t drown in shrimp shells.

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