
💰 Reducing Customer Acquisition Costs (Case Study Breakdown)
About this episode
Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.
Related videos:
💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro
• 💰 Boost ROI: Using KPIs to Diagnose M...
💣 Free Media Efficiency Ratio (MER) Tracker Sheet:
• 💣 Free Media Efficiency Ratio (MER) T...
💣 The Key Performance Indicators (KPIs) You Should Share to Clients:
• 💣 The Key Performance Indicators (KPI...
📊 The KPI For Measuring Brand Lift:
• 📊 The KPI For Measuring Brand Lift
📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content:
• 📊 The Most Important Marketing KPI Yo...
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
🧠Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
Get every episode summarized
Each time The Google Ads Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Google Ads Podcast

How to Get Conversions with Effective Ad Copy (Winning Words)
The Google Ads Podcast

Mastering Conversion Rate Optimization for Lead Generation
The Google Ads Podcast

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success
The Google Ads Podcast

Google Ads Essentials: Tips & Strategies
The Google Ads Podcast