REI’s 'Peak 28' Unwrapped + Hobie Hooks Up with Bass Pro

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave tackle a packed week of outdoor industry news!

First up, the crew reacts to the latest ripple effects of Outdoor Retailer’s Minnesota move and whether the industry is being too quick to jump on the “OR is back” bandwagon. With questions around the “Leadership Village,” the role of run and lifestyle categories, and whether the show truly knows who it’s for, Colin and Eoin argue that defining the audience is the only way forward. (05:56)

Next, the conversation turns to Bass Pro’s acquisition of Hobie. Once a pioneering surf and sailing brand turned kayak powerhouse, Hobie has faced dealer frustration, supply chain nightmares, and brand drift. Will Bass Pro revive Hobie, turn it into a house brand, or alienate specialty retailers even further? Dave dives into Hobie’s rich heritage and what Bass Pro could do with the name; if they think beyond fishing kayaks. (13:23)

The lightning round brings more industry headlines (21:20):

• Kohl’s pushes its FLX line into kids’ activewear.
• Keen jumps into the crowded trail running shoe market with “The Seek.”
• Arc’teryx shrugs off PR fallout from its controversial Himalayan fireworks stunt.

Support those who support The Rock Fight! Today's sponsors: Ibex, Fjallraven, Lems Shoes, Royal Robbins, and Conatus Counsel! (26:18)

Finally, the hosts analyze REI’s new strategic plan, Peak 28. With four lofty pillars—culture, assortment, service, and membership—the co-op hints at big changes ahead. But with payroll bloat, declining margins, and vague promises, the question remains: will REI truly reinvent itself, or is this just frosting on an underbaked cake? (30:37)

The show closes with The Parting Shot presented by Garage Grown Gear, celebrating a big week for women-led outdoor brands like Wild Rye, Gnara, and Title Nine’s Pitchfest. Proof that despite the challenges, inspiring things are happening across the outdoor landscape. (39:59)

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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