Remote Work Revolution: How a 1999 Trailblazer Built a Top Agency Without Commuting | Laura Liotta

Today’s podcast delves into the dynamic world of remote work and hybrid work models, exploring the perspectives of a seasoned corporate communications expert, Laura Liotta. Host Adam and Laura take you on a journey through the evolution of remote work, highlighting the visionary approach of Laura, who pioneered a hybrid workplace model back in 1999. With a focus on client success and personal fulfillment for the team, Laura shares insights on leading in the ever-changing landscape of remote work, emphasizing the importance of accountability, communication, and creating a professional yet flexible work environment. She offers practical advice for businesses seeking to embrace remote work successfully, making it a compelling listen for those interested in navigating the challenges and opportunities of the evolving work landscape in 2023 and beyond.

Laura Liotta is the President and Founder of Sam Brown Inc. Healthcare Communications, a fiercely independent, mid-size agency with deep expertise and experience helping a wide range of early- to late-stage biotechnology and pharmaceutical clients communicate their value through all phases of development. Long before Zoom existed to support hybrid work or 'work/life balance' became a common pursuit, Laura was the first person to build a PR agency model with a network of industry experts all working remotely (since 1999!) Her intention was to offer her clients unparalleled senior strategy & service, all while providing her colleagues - many of whom were working mothers - with a sense of personal AND professional fulfillment. Nearly 25 years later, Laura & her small-but-mighty team at Sam Brown Inc. are on track to generate billings of ~$15MM in 2023 alone. The agency has represented an extensive list of clients including a blockbuster migraine medication in collaboration with celebrity influencers and the only plant-derived cannabis drug ever approved by the FDA.

In her 35 years of experience as a corporate communications executive, Laura has supported all sectors of the healthcare industry: life sciences, pharmaceuticals, biotechnology, medical devices, venture firms, healthcare services, patient advocacy, and nonprofit organizations. Day to day, Laura is focused on Sam Brown agency management, business development, ensuring outstanding client service, and serving as a trusted advisor to C-suite executives and board members. She lives in Villanova, Pennsylvania, is most proud of her 3 children and the Sam Brown team.

02:01 Wanted the talented person!

03:05 No video, how to lead people?

04:48 Pros to remote work

05:55 How to overcome the cons to remote work

07:52 Recommendations

11:34 What type of communication regiment is good to hear from leadership?

14:21 Challenges of remote work

17:48 How does a company work around the remote vs in-person?

22:20 Final advice…

⚡️FREE RESOURCE: 𝘞𝘩𝘢𝘵'𝘴 𝘞𝘳𝘰𝘯𝘨 𝘸𝘪𝘵𝘩 𝘠𝘰𝘶𝘳 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱?  ➡︎ https://adamcontos.com/myleadership

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