RERUN: How Agencies can suck less with Mathew Cocciardi (NEWBIE)

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

Let's be honest, most of us are scared of SEO agencies.
We've heard too many horror stories.

Of people being bamboozled, misled, ripped off, and left with sites riddled with dodgy backlinks, poor optimisation, and woeful rankings.

So what do we do?
How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.

Today, I'm chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you're looking for an agency, you find a good one.
And if you are an agency you sustain a good reputation.

Tune in to learn:

• What led Mathew to seeking an SEO agency for help
• What you should have set up before contacting an agency for SEO assistance
• The key things to look for when choosing an SEO agency
• How important is it for you as a customer to know SEO terminology
• "Red flag jargon" you should look out for
• How you can participate in the ongoing process
• The best way to know your money is being spent well
• Alternate models: What they are and the benefits of each