Riley’s Time Is Now at USC | California News

Lincoln Riley’s fifth season at USC is a high-stakes turning point—pressure mounts as the Trojans pour resources into facilities, recruiting, and NIL opportunities, all under the rallying cry “THE TIME IS NOW.” With a revamped defense, a returning powerhouse offense, and leadership demanding playoff contention, Riley embraces the challenge, declaring this the dawn of sustained success after years of rebuilding.

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