Rosemarie Callender on how you can grow your podcast without social media

Hands up if you’re tired of promoting your podcast all over social media but without the rewards you expected?

My guest today has been very vocal on her own show about giving up the social media hustle for listeners and she’s going to share how she has been growing her podcast without making copious reels, stories and posts.

Rosemarie Callender is the host of The Podcast To Amplify Show: Podcasting Tips for Women Coaches, Service Providers and Entrepreneurs.

In this episode you’re going to hear what led Rosemarie to quitting instagram, and how she has increased her listenership instead.

You’re going to hear about her OCL framework and what simple steps you can start taking today to get your podcast into the right ears - and more of them.

This is Women Who Podcast and I’m your host Alison Fraser.

Some of Rosemarie’s tips:

Give your podcast a name that will help listeners find it
Add keywords to your podcast name, description and author name
Go back and rename episodes so that they show up in searches
Swap podcast intros with other podcasters
Repurpose your content - create playlists of episodes on a similar theme, add links to related episodes in your shownotes

Rosemarie mentioned her nine grid on instagram, this is where she still has a presence on the platform but all nine images relate to her and how she helps her ideal customer. Go have a look and get ideas for how to design yours.

Rosemarie's links:

Podcast to Amplify: https://episodes.fm/1570716822

Website: https://toobusytopodcast.co.uk/

Instagram: https://www.instagram.com/toobusytopodcast/

Rosemarie mentioned:

Simple SEO and Marketing with Faith Hanan: https://episodes.fm/1625600727

CoSchedule by Headliner: https://accounts.coschedule.com/login

Ubersuggest - a free keyword research tool: https://neilpatel.com/ubersuggest/

My links:

Website: www.alisonfraser.co

Email: [email protected]

Instagram: https://www.instagram.com/thewomenwhopodcast/