Russell Dubner, President & CEO, U.S., Edelman

Has the Pandemic Forced Companies to Rethink their Communication Strategies? The pandemic changed everything — where we work, how we live, and what we consume. So how has your internal and external communications strategy changed? Willy Walker interviews Russell Dubner, President & CEO, U.S. of global communications powerhouse Edelman to discuss communication strategies, social media, and why Americans are looking to corporate America for policy, solutions and leadership coming out of the pandemic. 1:12 - Host Willy Walker provides background on Edelman and his guest, Russel Dubner. 2:30 - Russell Dubner speaks of his background and why he joined Edelman. 4:35 - How Edelman works with companies selling a wide array of products. 8:55 - Comparison between average media spend in the early 2000’s vs. modern day. 11:30 - Russell’s predictions for the future of digital marketing. 16:00 - The two qualifications to make communication and ad strategy so effective. 20:00 - Edelman’s collaboration with Tough Mudder. 23:15 - Russell’s core tenants for building a brand. 28:30 - Edelman’s work in crisis management. 36:00 - Shifting of the trust dynamic in the U.S. 39:40 - Should employers refrain from disclosing their own political beliefs? 40:22 - Dove’s new campaign “Pledge for Paternity Leave”. 43:50 - How communications and PR may change post-lockdowns. 47:20 - How has Edelman functioned remotely? 50:50 - Advice for leaders hoping to return to normal. 53:00 - Where do many large companies stand in terms of societal issues? Listen to learn Russell's tips on how to build a branding strategy. GET NOTIFIED about upcoming shows: » Subscribe to our YouTube channel here: https://www.youtube.com/channel/UC5jhzGBWOTvQku2kLbucGcw » See upcoming guests on the #WalkerWebcast here: https://www.walkerdunlop.com/webcasts/ Listen to the replay! If you have any comments or questions, please reach out to your main Walker & Dunlop point of contact. We are all available to answer questions and provide assistance. Additionally, if you have topics you would like covered during one of our future webcasts, we would be happy to take your suggestions. Learn more about your ad choices. Visit megaphone.fm/adchoices