Ruthless to Heartful Leadership featuring Jonathan Keyser

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Jonathan Keyser, Managing Partner of Keyser Commercial Real Estate, who shares his journey of transforming the cutthroat commercial real estate industry into a heart-centered business. Jonathan discusses the importance of authenticity, vulnerability, and selflessness in building a successful company culture. He highlights his firm's unique values, the necessity of loving and serving others, and explains why disrupting industry norms starts by changing oneself. Jonathan also elaborates on his personal transformation and how it led to creating a company that places service and care above all. This episode is a powerful reminder that heart and disruption can go hand in hand, emphasizing that true success comes from leading with love.

KEY TAKEAWAYS

• Authentic, heart-centered leadership is essential for building a strong, lasting company culture.
• You don't have to be ruthless to succeed in business; selflessness and service can drive both personal and organizational success.
• True disruption starts with inner transformation—leaders must first change themselves before changing their company or industry.
• Excellence in service and genuine care for people are at the core of sustainable business growth.
• Building trust and loving people leads to deeper relationships and better outcomes.

QUOTES

• "You don't have to be ruthless to win."
• "Selfless is selfish—if you're playing the long game, loving and serving as many people as possible is the best way to succeed."
• "The hardest part about having a culture from the heart is that it has to be authentic."
• "If you just come from a place of love and focus your energies on helping others get what they want, giving shall come true."
• "It's like a love contest—who can out love each other, and that's a fun game to play versus who can out screw each other over."
• "Great cultures start with the heart."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

Connect and learn more from Jonathan Keyser.

https://www.linkedin.com/in/jonathankeyser/

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