S17 E07: Stuart McNeill, Founder and CEO of Knightsbridge Circle

Scott Kerr is joined by Stuart McNeill, founder and CEO of Knightsbridge Circle, one of the most exclusive invitation-only luxury concierge firms in the world. McNeill, who founded the company in 2012 after previously launching the American Express Centurion Card Elite Service, explains how his experience at Amex inspired him to build Knightsbridge Circle as a deliberately niche, ultra‑high‑touch concierge model that caters to the ultrawealthy. He shares how an Elton John philanthropy event helped seed his initial client base of centimillionaires, the extreme anticipation of member needs required to keep them engaged (and the firm's revenue stream flowing), and the surge in young crypto- and tech-wealthy members. Stuart also unpacks why the ultrawealthy have shifted from ownership to access and bespoke, unrepeatable experiences. Plus: Why he runs Knightsbridge Circle as a capped community of around 250 members worldwide versus a scaled model.

Featuring: Stuart McNeill, Founder and CEO of Knightsbridge Circle (knightsbridgecircle.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

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