S3 Ep.34 - Lydia Michael, Owner of Blended Collective, Author of Brand Love and Kevin Ketels, Assistant Professor Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University

What is multicultural marketing and branding, and how can it impact Michigan’s supply chains and the quest to attract talent in this new economy?

Listen to Lydia Michael and Kevin Ketels as they explore the growing world of international marketing, branding and supply chain evolution. Blended Collective is a multicultural marketing and brand consultancy focused on the core values of authenticity, culture, and diversity. Kevin Ketels, Assistant Professor Global Supply Chain Management, Mike Ilitch School of Business, Wayne State University walks us through the changing world of supply chains and the growth of electrification and EV’s.