S5 Ep.14 - Pure Michigan Governor's Conference on Tourism Part 2: Conversations with Michigan’s Tourism & Hospitality Leaders

We continue coverage of the Pure Michigan Governor's Conference on Tourism, a three-day conference focusing on education, networking, and collaboration opportunities to advance the state's tourism industry. The Michigan Opportunity talks with tourism and hospitality leaders about current trends in the travel industry, the economic impact of travel and tourism on Michigan’s economy, and what’s new in Pure Michigan for the 2025 spring and summer travel season.

Guests include: Choose Lansing President and CEO, Julie Pingston; Motor Cities National Heritage Area Deputy Director and Michigan Travel Commissioner, Brian Yopp; Crystal Mountain Chairman and Michigan Travel Commissioner, Jim MacInnes; Advance Travel & Tourism Midwest Senior Sales Manager, Holly Laurencelle.