S5 Ep.28 - Mark Rieth, President & CEO, Velvet Peanut Butter

From Velvet Peanut Butter to Craft Beer: Mark Rieth revives a Detroit icon and once again blends legacy with innovation.

Best known for growing Atwater Brewery into one of Michigan’s top craft breweries, entrepreneur Mark Rieth’s latest venture is reviving the beloved 90-year-old Detroit brand, Velvet Peanut Butter. In this episode Mark shares how to find your target markets, working with local communities, working with various partners and more. Mark also purchased Lansing Brewing Company in Spring of 2024. From craft beer to classic spreads, Rieth continues to make his mark reinvigorating Detroit’s storied brands.