S5 Ep9: Secrets to social media success

In this episode, we sit down with Hannah Robb, founder of Han Social, a marketing consultancy dedicated to empowering businesses to connect with their ideal customers and build sustainable growth without burning out. With over 15 years of experience working across major brands like Smirnoff, lastminute.com, and Unilever, Hannah shares her journey into the world of marketing and the insights she's gained along the way.

Hannah's career began in PR, working with agencies such as Shandwick, where she handled accounts for brands like Woolworths and Barclays. Her passion for media and communications led her to travel and work in Sydney, where she gained experience in travel PR. Upon returning to the UK, she joined The Pulse Group, working on Smirnoff campaigns. During her time there, she was involved in innovative projects like the Smirnoff Style Bars and collaborations with MTV and Kiss FM, which were groundbreaking at the time.

Her subsequent roles at lastminute.com and Unilever further honed her skills in brand experience and customer engagement. These experiences taught her the importance of understanding the customer journey and creating memorable brand interactions.

Despite her success in corporate marketing, Hannah felt a calling to help small businesses, particularly female-led well-being brands, navigate the complexities of social media marketing. This led her to establish Han Social, focusing on providing personalized training and coaching to empower businesses to show up authentically and connect with their audience.

Through Han Social, Hannah has worked with hundreds of businesses, offering tailored strategies to grow their audience and sales using organic Instagram, without the overwhelm of paid ads. Her approach emphasizes clarity, simplicity, and authenticity, helping businesses build a strong online presence that resonates with their target market.

Key Takeaways

1. Embrace authenticity in marketing: In a crowded digital landscape, being true to your brand's values and voice can help you stand out and connect with your audience on a deeper level.
   
   
   
2. Focus on customer-centric strategies: Understanding your customers' needs and desires allows you to create content and campaigns that genuinely resonate, leading to increased engagement and loyalty.
   
   
   
3. Prioritise sustainable growth: Building a business that aligns with your values and well-being is crucial. Avoid burnout by implementing strategies that promote long-term success without sacrificing personal health.
   
   
   

For more insights and practical tips on social media marketing, you can contact Han via her instagram @hansocial and Linkedin page Hannah Robb

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