S6 E6: Why wine buying is the dream job with Emma Robinson

In this episode of Buying and Beyond, we sit down with Emma Robinson, a consultant wine buyer whose career is as rich and layered as the wines she sources. From studying science to stepping into the world of fine wines, Emma has carved out a unique path, working across yacht provisioning, supermarket collaborations, and specialist training.

Emma shares what it really takes to succeed in wine buying, from the value of qualifications like WSET and Master of Wine, to the deep product knowledge and relationships required to source the right bottles for yachts, restaurants, and retail shelves. Along the way, we explore the differences between on-trade and off-trade sales, the role of climate and production in shaping wine quality, and the constant balancing act of price versus provenance.

We also talk about the fun side of the job: spotting emerging trends like orange wine, chilled reds, and Georgian wines; traveling the world to meet producers; and the occasional challenges (and perks!) of finding rare bottles under pressure. Emma reflects on her favourite regions, shares stories from the road, and offers practical tips. This is a great listen if you’re an aspiring buyer, a wine enthusiast, or simply looking for the perfect winter bottle.

With advice on supporting English vineyards, stretching your wine budget, and discovering something new every time you pour a glass, this episode offers a fascinating peek into a career built on both passion and precision.

Key Takeaways

1. Knowledge is power - building a career in wine buying requires specialist training and hands-on experience to earn credibility and trust.
2. Tradition meets innovation - global trends, climate shifts, and evolving tastes are constantly reshaping the wine industry.
3. There’s always more to discover - from new regions and grape varieties to unexpected career paths- there’s always something new to discover

Connect with Emma: If you’re interested in a career in wine buying or want to learn more, Emma encourages you to reach out and explore wine courses or volunteer during harvest season.

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