S9e14: Roanne Adams – Putting the Process Into Practice

Roanne Adams, founder and Chief Creative Director of RoAndCo Studio, is our guest today. In this wide-ranging conversation, Roanne and Sharon cover many topics. You’ll hear them speak of self-care, the spiritual journey, relationships, and business, to name a few. What stands out is Roanne’s commitment to putting her Process into practice, personally and professionally.

It’s often fascinating how people learn about the Hoffman Process. Frequently, it comes through word of mouth. In Roanne’s case, she heard about it from her financial advisor after receiving difficult news. Roanne walks us through this moment with candor and grace, a moment that brought her to the Hoffman Process.

As a visionary business owner in the design world, Roanne knows the creative and often turbulent world of entrepreneurship well. Through her Process, she found clarity. She also realized that part of her purpose is to serve others. Roanne deepened her capacity for self-care and her ability to pass this knowledge on to others through her work.

We hope you enjoy this conversation and learning about Roanne’s journey of change through her rich life stories.

More about Roanne Adams:

Entrepreneur, visionary, and holistic thinker, Roanne Adams is the founder and Chief Creative Director of RoAndCo Studio, a creative agency based in New York and Los Angeles known for its artful and strategic approach to branding and design. Founded in 2006, the studio quickly gained recognition for Roanne’s intrepid ability to build scalable brands from the ground up. Over the past two decades, Roanne and her team have launched a myriad of brands across various industries, from startups to Fortune 500 companies, including Google, Estée Lauder Companies, Kin Euphorics, and many more.

As one of the few female Creative Directors and studio owners in the industry, she prioritizes nurturing opportunities for women leaders—working with nonprofits and being honored as a UN Women’s Champion for Change. Throughout her career, Roanne has won numerous awards, served on the AIGA New York chapter board, and was named one of New York’s most outstanding design professionals by T Magazine. In 2016, she created Romance Journal, a magazine devoted to raising collective consciousness through the female lens, donating 100% of the proceeds to charities.

Roanne just launched State of Feeling, a transformative curriculum delivered through retreats and workshops for women founders and leaders, helping them align their personal purpose with their businesses. She is also embarking on a new regenerative hotel project in Todos Santos, Mexico called Oraphae with her husband, Johnny Wahba (also a Hoffman graduate). With a passion for healing, sustainability, and regeneration, Roanne infuses beauty and meaning into every endeavor.

As mentioned in this episode:

Quad Check: A practice to support you in checking in with all four parts of your Quadrinity: Spiritual Self, Intellect, Emotional Self, and Body. To practice Quad Checks with others, join our virtual Quad-Check at 8:00 am PT on Instagram. We also hold an Appreciation and Gratitude practice daily at 6:00 pm on Instagram.

Todos Santos, Mexico