SaaS Growth, Content Marketing + Measuring Success with Lars Lofgren

We are hosting Lars Lofgren, CEO of Quick Sprout, to answer listener questions about SaaS, growth, and more.

What is a good content marketing routine for a solo startup founder?
Considering aspects such as: publish on own site vs guest writing for popular publications in the niche, ratio of educational/promotional flavour, or any other tips that come to mind
- Kasra from FeedbackOnSite.co

How much time does it usually take to start ranking for keywords you target? How do you ensure that eventually happens? - Tony w/ Cloud Forecast

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Automatically Generated Transcript: 

We're live. Welcome to today's episode of MicroComp on air as always. I am your host, Rob walling. As every Wednesday at 1:00 PM, Eastern 10:00 AM Pacific, we live stream for about 30 minutes and we cover topics related to building and growing ambitious SAS startups that bring us freedom and purpose and allow us to value and maintain healthy relationships.

We believe that showing up every day and shipping that next feature, next piece of marketing copy or closing your next sale is a way to build a sustainable company. So thanks again for joining me today. It's been a couple of weeks last week was Thanksgiving in the U S. And so we, I gave producer Zander the day off.

And of course, it doesn't make sense for me to get on here and try to do it without the expert to lineage of, of producers, Andrew and his production. So tryptofan attic. I think it's, to crypto fanatic, do we have a typo in my lower third for those listening on the podcast?

Welcome every Thursday morning, we air these episodes on, the MicroComp podcast. You can head to microcuff podcast.com or search for microcuff in any pod catcher. And you can. Here are these here? These, these episodes producers, Andrew says, Tiffin is the chemical in Turkey makes you sleepy. That's right.

So I'm a tryptofan addict because things and all that. thanks. Thanks for that. Producer Zander got a great show too. I'm super excited to bring on a first time guest to MicroComp on air, but not a first time guest to the microcosm world. Mr. Lars Lofgren is a many time MicroComp speaker. He's also a tiny seed mentor and all around good guy.

He is the CEO of QuickSprout, which you can check [email protected]. He's a former director of growth at, I will teach you to be rich, where he worked with Ramit Sethi, and he ran growth for Kissmetrics and Lara's specialty is, has been content marketing and SEO for years and years. And he's one of the OJI.

Content SEO people that I heard about back in the day, if you recall, Kissmetrics blog was the leading blog. It was the example everyone looked to in our space in terms of a blog that was driving a lot of traffic, a lot of engagement. And just something that we, I think a lot of us tried to model our own content strategies.

That, and Laura's was the, essentially the man behind that, that effort. And so with that, I'm going to welcome mr. Lars Lofgren to the show. How's it going, sir? Hey, Rob, it's good to be here. Yeah, thanks, man. Good to chat with you again, Lars and I have known each other for years. I don't know. What do we think we met 2012, 2013, something like that?

Yeah. One of the really or micro cops in Vegas when I was actually living in Vegas, which i...