SaaS GTM Specialist Says Sell Your Car and Move to Thailand?

SaaS Sales Pioneer, Luiz Cent (ex-Mailshake) discusses his background in sales and entrepreneurship.

He shares his experiences in various sales roles and the transition to running his own companies. Luiz also talks about his involvement with Mailshake, a cold email software, and his role in customer success and sales.

Throughout the conversation, he emphasizes the importance of cold outreach and the value of customer feedbac

Takeaways

Cold outreach, such as cold email and cold calling, is an effective way to validate business ideas and get feedback from potential customers.
Transitioning from consulting to running your own product or service requires a shift in mindset and a willingness to take risks.
Building a strong customer success team is crucial for the success of a software company, as it helps customers achieve their goals and drives growth.
Inbound marketing strategies, such as content marketing and offering valuable resources, can generate a high volume of leads and demo requests.

Chapters

00:00 Introduction and Background

09:33 Transition to Tech Companies

13:15 Transition from Consulting to Running Own Product/Service

23:59 Customer Success and Sales at Mailshake

27:00 Getting Started in Businesses - Advice for Others

Links

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