Saie Founder Laney Crowell On What Clean Beauty Means Now, Building Best-In-Class Formulas & Introducing “The Concealer From The Future”

Saie Beauty launched four months before the pandemic, but instead of closing up shop, it managed to slay anyway. Today, Saie founder Laney Crowell takes us back to her roots growing up in France, China and Los Angeles, before building her beauty start in the cut-throat world of fashion magazines. (She even interviewed to be Anna Wintour’s assistant – seven times!)  

 

Listen in as Laney reveals why even in an increasingly crowded “Clean Beauty” market, Saie was needed anyway, developing climate-neutral certified, best-in-class formulas that have won awards, gone viral on TikTok and earned a celebrity following thanks to the brand’s signature, “Saie Glow.” 

 

For the uninitiated, we find out why the Saie Slip Tint Dewy Tinted Moisturizer SPF 35 Sunscreen is so damn popular, along with scoop on the upcoming Saie Hydra Beam “concealer from the future,” that’s set to drop next. Plus, stay tuned until the end to find out why Saie’s vintage merch using upcycled clothing is hands down the coolest Earth Month initiative we’ve ever seen.

 

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Theme song, used with permission: Cherry Bomb by Saya


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