Sales Training for Service Businesses: How Curt Tueffert Levels Up Sales Teams – Ep. 169

Episode 169 Frederick Dudek (Freddy D)

Sales training for small business gets the big-league treatment in this powerhouse conversation with Curt Tueffert, founder of Peak Sales Strategy and veteran VP of Sales Development. Curt brings over 40 years of sales experience—from door-to-door grit to corporate boardrooms—and reveals the mindset and mechanics that turn average reps into steady closers.

He and Freddy D break down DISC profiles, personality-driven selling, and why most teams never “level up” (hint: reps won’t raise their hand for coaching). If you’ve ever wondered whether sales training is worth the investment, Kurt delivers undeniable proof: small businesses that train win more, lose less, and build Business Superfans® who stay loyal for life.

Discover more with our detailed show notes and exclusive content by visiting: https://linkly.link/2ThHE

Key Takeaways

• Sales training for small business is a strategic advantage, not a budget burden.
• “First they buy YOU.” Trust beats features and price every single time.
• DISC is your scouting report for tailoring communication and closing more deals.
• Old-school tools—handwritten notes, postcards, direct mail—still win.
• Training exposes who’s coachable and who’s coasting.
• Sales is a sport: practice, review, and coaching create consistent closers.
• Value beats price when the “why” is crystal clear.
• Sell the experience, not the gizmo.

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Guest Bio: Curt Tueffert

Kurt Tueffert is the founder of Peak Sales Strategy and a long-time Vice President of Sales Development in industrial distribution. With more than four decades in the sales arena, Kurt has built, trained, and coached teams of all sizes—specializing in DISC-driven sales development and practical sales training for small business. His programs blend psychology, communication, and real-world selling to produce measurable results.

Freddy D’s Take

Curt doesn’t just teach sales—he coaches it like a championship team. From childhood sales hustles to leading large corporate sales training programs, he shows how great sales reps are built through repetition, coaching, and self-awareness.

His DISC-based approach makes your sales conversations faster, smarter, and more effective. In this episode, you’ll see exactly how understanding your prospect’s behavioral style helps you adapt on the fly—like a point guard reading the defense.

This aligns perfectly with the SUPERFANS Framework™ used inside Prosperity Pathway coaching: when your people, clients, and partners feel understood and valued, they don’t just buy from you—they cheer for you.

The Action:

Schedule a 90-minute sales film review with your team this week.

Who:

Business owner, sales leader, and core sales team.

Why:

Championship teams review game tape. Your sales team needs the same. Listening to recent calls or replaying deals—won and lost—turns fuzzy “we should sell better” into concrete coaching moments. This instantly shows who’s coachable, where your sales training for small business should focus, and what’s blocking bigger wins.

Guest Contact

Connect with Curt Tueffert:

• Website: PeakSalesStrategy.com
• Email: cTueffert [at] gmail [dot] com
• LinkedIn: Search “Curt Tueffert Peak Sales Strategy”

LinkedIn Client Pipeline

Resources & Tools

• Peak Sales Strategy – Curt’s sales training and coaching company focused on SMB teams. (PeakSalesStrategy.com)
• DISC Profile & Sales Intelligent Quotient – Behavioral and sales acumen assessments Curt uses to customize training programs.

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Companies mentioned in this episode:

• DXP
• Brooks Group
• University of Houston
• Ninja Prospecting
• Action Based Selling
• CamWorks
• Bosch

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