Scaling Revenue Teams with AI-Driven GTM Data – Jason Ambrose (People.ai) | EP120

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In this episode of the AI Agents Podcast, we sit down with Jason Ambrose, CEO of People.ai, to explore how AI is transforming revenue operations and scaling go-to-market (GTM) teams.

Jason shares how People.ai uses AI-driven data to automate administrative tasks, uncover actionable insights, and enable sales teams to focus on building customer relationships and closing deals.

He dives into the critical role of AI in optimizing CRM workflows, forecasting with better accuracy, and surfacing context-rich answers to drive strategic decisions.

We also discuss key trends in AI adoption across traditional and tech-forward enterprises, the importance of embedding AI into sales motions without disrupting workflow, and how emerging AI agent frameworks like Multi-Agent Collaboration Protocol (MCP) are unlocking intelligent automation at scale.

Whether you're in RevOps, sales leadership, or exploring AI-powered tools to boost productivity, this episode is packed with practical insights for leveraging AI in your GTM strategy.

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⏰ TIMESTAMPS:

0:33 - Meet The Host And Guest

1:34 - Jason’s Journey Into AI

2:38 - What Is RevTech Explained

5:03 - Joining People AI And Mission

7:01 - How People AI Works

9:05 - Traditional Vs Tech Companies In AI

11:01 - People AI’s Core Differentiators

15:01 - Future Of AI In Sales

20:02 - Product Evolution And MCP Unlock

31:09 - Real Use Cases With Agents And AI

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