Scrutiny of Tea Supply Chain Intensifies | Tea Prices Firm as Inflation Ebbs | DAVIDsTEA Adds Tea Bars

HEAR THE HEADLINES – Scrutiny of Tea Supply Chain Intensifies | An online Tea Traceability Tracker permits consumers to compare sustainability policies of tea supply chains | Tea Auction Prices Remain Firm as Inflation Ebbs | DAVIDsTEA is Adding Tea Bars to its Retail Locations

| NEWSMAKER – TeaFit founder Jyoti Bharadwaj

| FEATURE INTRO – Harvard University researchers report that people who consume sugary drinks regularly — 1 to 2 cans a day — have a 26% greater chance of developing type 2 diabetes. Mixed alcohol, sports and energy drinks, fruit juices, and soda are the worst. Unsweetened tea is the perfect alternative, according to Mumbai-based TeaFit, which bottles award-winning blends of ayurvedic botanicals and tea. TeaFit founder Jyoti Bharadwaj shares her vision of sugarless bliss with Aravinda Anantharaman.

Feature Headline – Sweet Success: Jyoti Bharadwaj launched TeaFit in 2021, offering a range of unsweetened iced teas. She has since added unsweetened premixes to the product portfolio. For a country with a large population suffering from diabetes, she says, unsweetened beverages were needed, and tea offered the perfect vehicle to create it. More recently, Jyoti Bharadwaj was featured on Shark Tank, where she secured a 5,000,000 rupees investment. Jyoti talks to us about tea, RTD, and how her brand is helping tea shed its fussy image.

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