Season 1 Episode 5: Let's talk trade. Tbh it's all a show - in a really sh*t theatre!

In episode 5 we talk about trade. It's the main meeting that shapes our week, challenges us to think creatively and find solutions. It focuses on sales - how did you perform last week, what is your forecast for the next week, month, etc. Buyers costly analyse numbers as the key objective is to drive sales and see the business is growing - and if it isn't you need to be quick to adapt and come up with the new sales driving ideas. A successful trade meeting can also really be about how your present the facts, how are you trading your stock and being flexible to the needs of the business - a good performance equals good results (whether your sales are up or down!) 

Here are our top 3 tips to survive a trade meeting - 

1) Speak confidently, you know your category inside out… if your thrown by an unexpected question keep calm and say you will find out and get back to them ASAP- but make sure you give an update by EOD!

2) Always have an action plan…no one really cares how sales were last week if you don’t have any idea what your going to do to drive them next week. You need to focus on the future

3) Every company has a different way of saying things, if you don’t understand find out! It could be you want to check the buyers guide, or the line detail, or the sales report..it’s all the same thing, just worded differently! 

Join us for our next Retail Buyer Meet up in London on Wednesday 28th April! Go to www.jointhebuyersclub.co.uk or DM us @jointhebuyersclub

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