Season 3 Episode 3: Trends and Trade Shows. We discuss how trade shows have evolved and report on some key trends we are loving for SS25!

September is the season for trade shows, fashion weeks, and new stock in the stores, so this week we talk all about how trade shows have changed and evolved, new trends for AW24 we're loving from our shop walks, and the styles we've loved from the New York, London, Paris & Milan shows - it'll be SS25 before we know it and we cant wait to see which trends from these shows will filter through to the high street next Spring/Summer!

Here are the top 3 things from this weeks episode are:

1) Trade Shows are so much more than they used to be and you will get som much more out of attending that you ever have before as a Buyer or as a Brand. It is a more immersive experience. Make time to go, listen to a talk and absorb everything. It's not just about appointments with current customers/suppliers, or finding new brands and seeing new product - although we LOVE this part too!

2) Get out to the shops and spend some time walking around a variety of different product categories rather than feeling the pressure of an intense comp shop session on your department. Get a feel for the new season and new stock, and reflect on the influence these could have on the direction you take your products.

3) Don't be a slave to trends. Definitely push boundaries and explore new concepts, but stay commercial and think about your customer.

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