Season 3 Episode 5: The importance of product PR to boost your business with PR expert Laura Quick, founder of LQPR

Today we are talking to PR expert Laura Quick founder at LQPR. Lynsey has worked with Laura many times and know her to be the most enthusiastic, inspiring confident PR guru. Laura joins us to talk about the wonderful world of PR. We discuss the definition of PR, and Laura takes us through her career history including how she got started and life as a freelancer. This episode takes a trip down memory lane including those much loved press shows and the importance of building relationships with the commercial team- we are in this together with the same goal of driving profit! But remember, it's PR not ER!

1. PR is about how people feel and see a brand, creating and promoting a positive connotation with that brand. 
2. It is so important to be working COLLABORATIVELY with the buying teams, set the trends and go on the journey together
3. PR is not just for selling the individual product but the brand itself, not all ‘commercial products’ are what grabs the attention of the press. Remember this when planning your range, keep thinking what is my press piece

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