Season 8 | Ep18 How 100K LinkedIn followers delivered customers, revenue & an exit strategy

The fastest-growing LinkedIn account I have ever seen in the recruitment industry!

This week I sat down with Andrew MacAskill.

From launching Executive Career Jump to becoming Chief Commercial Officer at Fraser Dove, Andrew has built a personal brand that’s led to over 105,000 LinkedIn followers, a published book, and global business success.

 What we cover in this episode:

• How Andrew built his LinkedIn brand and the financial impact of visibility.
• The power of personal branding in recruitment and executive career coaching.
• Writing the Job Search Playbook and how it created new business opportunities.
• Scaling Fraser Dove for exit – how branding & leadership drive ROI.
• The future of recruitment, life sciences, and career coaching in a changing world.

If you’re serious about growing your LinkedIn audience, building a business that scales, or leveraging personal branding for success, this one is a must-watch!

Chapters

00:00 Introduction to Andrew McCaskill and his journey

05:48 The rise of personal branding on LinkedIn

10:06 The impact of writing a book

14:52 The importance of purpose in business

19:04 Building a personal brand for competitive advantage

24:51 Navigating the emotional side of content creation

29:08 Transitioning back to recruitment: The Fraser Dove experience

34:27 The intersection of food, exercise, and mental health

35:49 Navigating company culture and growth strategies

37:46 Expanding into new markets: The US and Switzerland

39:37 Building relationships with private equity firms

41:05 Balancing personal branding and professional growth

43:30 Challenges in the life sciences sector

45:54 Leadership dynamics during difficult times

48:40 The emotional journey of founders

51:34 The importance of self-awareness in leadership

53:01 Triggers for change in leadership dynamics

54:58 The cost of recruitment and leadership investment

56:25 Finding opportunity in recruitment

58:48 Creating community beyond transactions

01:01:41 Building purpose-driven communities

01:03:07 Long-term value creation in recruitment

01:06:34 Evolving the purpose of the show

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