Season 85, Episode 1012: Jay Doran: The Art of Storytelling

On today's episode of The Culture Matters Podcast, our very own Jay Doran is taking some time to talk sales and storytelling.  One thing that all great salespeople have in common is their ability to tell a story.  That doesn't mean to spin a yarn or say what you have to to make the sale.  Instead, great salespeople are able to put themselves in the shoes of their potential customers armed with all of the information that they can to speak to that customer on their terms and in their language to make sure both sides of benefiting.  The story doesn't have to be a long, drawn-out epic with subplots and twists.  All it needs to be is straight-forward, compelling, honest, and true to make it great.  We're digging into the art of storytelling on this episode of The Culture Matters Podcast.