Segment: If You're Promoting Business Online, Don't Care What People Say - Social Selling Success

From childhood neglect and zero attention from parents to building a social selling empire on TikTok making over 800,000 cedis, and why the brutal truth about entrepreneurial success is that the drive to be seen, to be heard, and to finally get the attention you prayed for but never received creates the kind of relentless hunger that turns restriction into freedom and loneliness into financial power, the young girl who grew up with different people getting different types of treatment and being so level headed she didn't misbehave despite having no attention from parents or the people she stayed with, the 14 year old who went to SHS and never went back home, who stayed with her big sister who was mostly not there giving her freedom to be alone and do things on her own, the daughter of hardworking farmers who wake up at 4am every day to go to the farm and never stop even though they are old and could rest because they built their own business and have the option but choose to keep going, the university graduate who watched her parents educate six kids through farming alone without begging for money proving that any small thing if you build on it consistently is going to yield something, the girl who always wanted to be a journalist until a conversation in SHS about an uncle in construction making a lot of money made her realize she likes money because money equals freedom, the business woman who tried nine to five jobs and hated being controlled and supervised because growing up alone made her not like being controlled by other people, the social seller who discovered that she can speak to people, teach, set up the camera and talk about stuff because she wants to be seen and heard and people don't even have what's in her head, the TikTok entrepreneur who made over 800,000 cedis selling products online when haters said she didn't make that money and her response was I don't care because the money is in her account not theirs, the daughter whose mother was against her coming to Accra thinking she would engage in prostitution because that's the perception about Accra but she felt like her mom didn't know her well which is why she was thinking that way, the young woman who never had it easy, who grew up with different people and got different treatment and mistreatment which made her tough but also made her want freedom so much because she was tired of being with people, the level headed girl who had the freedom to be alone from 14 years old and didn't misbehave proving that not having attention doesn't break everyone, it creates some people who say I want to be alone since you're not giving me what I need, and why the ultimate truth is this: not being heard as a child, never having attention from parents, being restricted when it comes to money even though your parents were doing well because your mom is not going to let you have it easy, growing up with family friends and uncles and aunties instead of your own parents because your mom was very busy farming and taking care of six kids, all of that neglect and restriction doesn't destroy everyone, it creates some people who say I want my freedom, I want to be seen, I want to be heard, and when they discover business lets them teach and speak and show people what's in their head, when making money gives them the freedom they never had growing up, when financial success means finally getting the attention they prayed for but never received, they push through with relentless hunger because the alternative is going back to those days of being invisible, and if you want to start a business, if you want to learn how to use social media to promote your business and make something out of it, if you want to know how someone did it alone and believes you can also do it, then this conversation is for you because charity is here for the small business owners, the people who want to start but don't know what to start from, the people who have started but don't know how to go about it, and she's going to spill everything she has done step by step including how to build your own product. Guest: Charity Boateng Host: Derrick Abaite