From making 800K on TikTok and not caring what anyone thinks to building an international feminine hygiene brand that ships across continents, and why the brutal truth about starting a business when you have nothing is that you don't need someone to sit you down and teach you because the same internet people use for gossip has everything you need to learn on YouTube and TikTok, the young woman who learned everything from YouTube and started with dropshipping before building her own brand that solves problems doctors recommend to their patients, the wisdom that if you're going to be on the internet promoting your business you cannot care about what people say because when she posted she made 800K on TikTok people didn't believe her but she didn't care because the money was in her account not theirs, the reality that TikTok and social media work when you give value and show people the importance of what you're selling instead of just posting products because no one cares about a camera until you show them the difference between phone quality and camera quality, the revolutionary approach of not just selling products but teaching ladies how to take care of themselves and solving feminine hygiene problems that Africans are never taught at home, the first supplier who said it was too stressful after just one day when over 100 orders came in from just posting on Snapchat and paying influencers, the realization that she was even the first person to sell such products and while others were just posting without explanation she came in teaching and giving value because she went through those problems in university and wished someone was there to help her understand how to take care of herself better, the wisdom that you have to scout for products and think about what problem it can solve because if you are selling anything you must know who your audience is and what problem your product solves for them, the step by step breakdown of going to Alibaba and learning how to order from China by watching one or two YouTube videos in 2021 even before setting up the business and just playing on the apps until it became easy, the advice that people want to be taught before they take a step when sometimes you just need to start and get the idea and play on the apps because right now we have YouTube and TikTok where people teach these things for free, the critical instruction to make sure you're buying from verified suppliers on Alibaba and comparing prices from different suppliers especially when you're a beginner, the process of sending products for lab analysis first which costs between 1000 to 3000 cedis before sending to FDA for registration which charges about 500 dollars for imported products, the smartest way to start being dropshipping where you sell somebody's products online but you must make sure you know a lot about what you are selling and have knowledge about it because if you don't know you must learn, the reality that there are people who swallow products when they're supposed to be inserted and insert when they're supposed to be swallowed proving you should know what you're doing enough that when they come to you you should know the solution, the biggest challenge being FDA approval because sometimes a product comes and they want to change the name after she's already marketed it with that name creating a whole lot of back and forth, the wisdom that people are usually more focused on the money than the value they give to people which is where she picked her form by actually teaching instead of just assuming everyone knew what the products do, the use of shipping companies like AKT for years because they are reliable and the advice to go on the internet to learn instead of looking for gossip because anything you want is on the internet and people make it available for free.
Guest: Charity Boateng (Femlas Founder)
Host: Derrick Abaitey
