Seller Objections - Why Does a CMA Control What My Home is Worth

In this scenario, you are on a listing appointment with a potential seller and you are discussing the listing price with them.  They are wondering why a comparable market analysis controls what their home is worth.

Requirements

• Strong communication and negotiation skills
• In-depth knowledge of the local real estate market
• Ability to educate and address client concerns
• Persuasive and empathetic demeanor

The intention is to help the seller understand that a CMA does not control the worth of a home, it’s just a tool that is used to determine the best price per the current market data.

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This content is for educational purposes only and does not guarantee specific outcomes. Always follow all federal and state Do Not Call rules. Check the Do Not Call Registry and your local guidelines before making outreach calls. We also recommend seeking guidance from your broker and advisors.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently of any real estate brokerage. The goal is to provide you with what we believe are valuable insights, practical tools, and actionable information to help you grow your practice.

Results may vary.

Music by Coma-Media from Pi...