
Shay Mitchell’s Travel Brand Acquired | Raleigh News
About this episode
Shay Mitchell’s travel brand BÉIS just got a $210 million boost—acquired by Samsonite, giving her 15% ownership while the luggage giant takes 85%. With $210M in sales last year, BÉIS’ stylish, affordable bags are a perfect fit for Samsonite’s growth plans, and Mitchell, who designed everything from zippers to aesthetics, calls it a “dream come true.” Plus, she’s set to star in the Baywatch reboot in 2027.
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