She Built a $100M Fashion Brand In Stealth (Hiding From Her Parents)! Shark Tank Star and ShowPo Founder, Jane Lu

She built a $100M+ global fashion empire from her parents’ garage, hid her business from her immigrant parents for two years, and is now a Shark on Shark Tank Australia.

Jane Lu is the founder of Showpo, one of Australia’s most successful e-commerce brands with over 100 employees worldwide. But the journey started with a secret: quitting her secure job at KPMG, pretending to catch the bus to work in a corporate suit every day, and building an online store at the height of the GFC.

In this episode of Chew the Fat, Jane shares how Showpo went from $60K to $1M run rate in five months, the reality of scaling past $100M, and why building a personal brand has become her ultimate moat. She also opens up about becoming risk-averse after kids, why she thinks Gen Z might be the most ambitious generation yet, and the proudest moment of her career: buying her parents their first new car and paying off their mortgage.