Shocking Tips to Lead and Build Influence with Behavioral Expert, Phill Agnew

What’s the secret to becoming more likable and influential as a leader? How do we actually build and scale by appealing to our consumers in a sustainable way? Why are we more likely to eat an imperfect cookie? This week’s episode will have you taking copious notes from Phill Agnew, a behavioral science expert and my podcast brother in the network, where he hosts one of the top Marketing podcasts, Nudge and shares tips of the trade you can start applying to win business and yes influence people today. TIMESTAMPS 00:00 - Intro 03:42 - Why sharing your imperfection is key to being likeable 11:04 - Does this apply to gender stereotypes? 15:36 - Why is Tony the Tiger on Frosties, Ronald McDonald? 19:56 - Because you're worth it? Language matters 23:33 - Articulating value to your stakeholders 30:23 - Are marketers responsible for our culture? Will AI disrupt marketing? 35:27 - Showcasing labor to influence others SHOW NOTES Aronson’s pratfall effect study is: Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal appeal. Psychonomic Science (link) J Sylvester study: Unfair Discrimination in the Selection Interview: An Attributional Account (link) Christoph Bartneck icat study https://youtu.be/7Kf9coMuVuI April Dunfords book obviously awesome: https://www.aprildunford.com/books FOLLOW PHILL LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ NUDGE Podcast: The consumer psychology podcast - listen to the researchers, authors, and pioneers in behavioral science and learn small nudges you can use to improve your work. NudgePodcast.com FOLLOW SARAH: LinkedIn: https://linkedin.com/in/sarahchenglobal Instagram: https://instagram.com/sarahchenglobal Twitter: https://twitter.com/sarahchenglobal -- Billion Dollar Moves is THE show for the audacious next generation leader; featuring the top US-Asia funders & founders. From the growing pains of a unicorn journey to IPO, scaling a venture capital firm, we deconstruct the world of venture & business. Learn from the crème de la crème so YOU too, can make #billiondollarmoves — in venture, in business, in life. -- PODCAST INFO: Podcast website: https://sarah-chen.com/billion-dollar-episodes Watch on Youtube: https://tinyurl.com/sarahchenglobal Join the community: https://sarah-chen.ck.page/billiondollarmoves