Shopify CEO Tobi Lütke Shares His Secrets to Entrepreneurial Success

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card payments.

Inspired by these challenges, Tobi decided to make starting a business easier for everyone. In this intimate interview, he sits down with Shopify Masters to reflect on the past 20 years of entrepreneurship and shares what it takes for new founders to succeed in today's market.

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